I’m Fanni,
Strategic UX &
Product Design Leader
I simplify complexity and create data-driven, user-centric product experiences that align with business goals. I bridge UX, business, and technology to deliver scalable, high-impact products.
What skills can I bring to the table?
Holistic problem-solving
Holistic problem-solving
Analytical & systems thinking
Analytical & systems thinking
Cross-functional leadership
Cross-functional leadership
Impact-focused strategy
Impact-focused strategy
Data-driven, user-centred design
Data-driven, user-centred design
Ethical & real-world impact
Ethical & real-world impact
UX Engineering
UX Engineering
What experience do I have to back this up?
0-1 & end-to-end delivery
0-1 & end-to-end delivery
B2C, B2B & SaaS
B2C, B2B & SaaS
Startups & scale-ups, SMEs
Startups & scale-ups, SMEs
Design & product agencies
Design & product agencies
Agile collaboration, lean UX
Agile collaboration, lean UX
International projects & teams
International projects & teams
14+ years in design, 8+ years in UX
14+ years in design, 8+ years in UX
Case studies
Past work
Leadership
Blending innovation, functionality & creativity
Direction
Direction
I’m a strategic product designer specialising in complex, data-heavy B2C, B2B, and SaaS platforms, with a player-coach mentality that brings teams together for efficiency and sustainable growth.
Philosophy
Philosophy
Business meets design – I merge entrepreneurial thinking with human-centred design.
Strategic product design – I am committed to data-backed strategy and design decisions.
User-first mindset – I create intuitive, research-backed experiences that deliver real value.
Goals
Goals
Growing in leadership – Continuously expanding my skills and supporting teams with a player-coach mentality.
Pushing boundaries – Exploring new methodologies & AI-enhanced workflows to drive UX & product innovation.
AI-driven experimentation – Leveraging AI tools & data insights to refine design processes and find new angles.
Approach & process
Holistic Product Design, Strategy & Leadership
Leadership, collaboration and stakeholder management
I foster transparency & cross-functional collaboration between design, engineering, and business teams, to nurture high-performing teams that can build effective product strategies.
Leadership, collaboration and stakeholder management
I foster transparency & cross-functional collaboration between design, engineering, and business teams, to nurture high-performing teams that can build effective product strategies.
Leadership, collaboration and stakeholder management
I foster transparency & cross-functional collaboration between design, engineering, and business teams, to nurture high-performing teams that can build effective product strategies.
Strategic product thinking & problem-solving
I merge strategic planning with human-centred design to create scalable, commercially viable products. My approach balances user needs and business objectives, using mixed methodologies ensuring that the design solutions are future-proof and outcome-driven.
Strategic product thinking & problem-solving
I merge strategic planning with human-centred design to create scalable, commercially viable products. My approach balances user needs and business objectives, using mixed methodologies ensuring that the design solutions are future-proof and outcome-driven.
Strategic product thinking & problem-solving
I merge strategic planning with human-centred design to create scalable, commercially viable products. My approach balances user needs and business objectives, using mixed methodologies ensuring that the design solutions are future-proof and outcome-driven.
Research and insight-driven innovation
I uncover actionable insights through qualitative, quantitative, and AI-enhanced research, ensuring that product decisions are driven by real user needs and business goals.
Research and insight-driven innovation
I uncover actionable insights through qualitative, quantitative, and AI-enhanced research, ensuring that product decisions are driven by real user needs and business goals.
Research and insight-driven innovation
I uncover actionable insights through qualitative, quantitative, and AI-enhanced research, ensuring that product decisions are driven by real user needs and business goals.
UX design & systems thinking
I specialise in simplifying complexity, mapping and analysing multi-layered workflows to transform complicated processes & systems into intuitive, high-performing experiences.
UX design & systems thinking
I specialise in simplifying complexity, mapping and analysing multi-layered workflows to transform complicated processes & systems into intuitive, high-performing experiences.
UX design & systems thinking
I specialise in simplifying complexity, mapping and analysing multi-layered workflows to transform complicated processes & systems into intuitive, high-performing experiences.
UI & interaction design
I craft clear, functional, and accessible interfaces that improve usability, reduce cognitive load, and create seamless digital experiences across platforms.
UI & interaction design
I craft clear, functional, and accessible interfaces that improve usability, reduce cognitive load, and create seamless digital experiences across platforms.
UI & interaction design
I craft clear, functional, and accessible interfaces that improve usability, reduce cognitive load, and create seamless digital experiences across platforms.
Adaptability, continuous learning, and AI-driven innovation
I embrace emerging technologies (AI-enhanced research & automation tools) to refine design processes and push UX forward in data-driven, complex environments.
Adaptability, continuous learning, and AI-driven innovation
I embrace emerging technologies (AI-enhanced research & automation tools) to refine design processes and push UX forward in data-driven, complex environments.
Adaptability, continuous learning, and AI-driven innovation
I embrace emerging technologies (AI-enhanced research & automation tools) to refine design processes and push UX forward in data-driven, complex environments.
Timeline
14+ years in design
2023 - present
Plant care mobile app
Lead product designer
[ B2C | Native mobile app | Bootstrapped project ]
2023 - present
Plant care mobile app
Lead product designer
[ B2C | Native mobile app | Bootstrapped project ]
2023 - present
Plant care mobile app
Lead product designer
[ B2C | Native mobile app | Bootstrapped project ]
2023 - 2025
German medical cannabis startup
Senior product designer
[ Agency | Startup | B2C | B2B | Web & mobile | Design system ]
2023 - 2025
German medical cannabis startup
Senior product designer
[ Agency | Startup | B2C | B2B | Web & mobile | Design system ]
2023 - 2025
German medical cannabis startup
Senior product designer
[ Agency | Startup | B2C | B2B | Web & mobile | Design system ]
2023
US fintech startup
Lead UX designer
[ Agency | B2B | Web | Conversion | IA ]
2023
US fintech startup
Lead UX designer
[ Agency | B2B | Web | Conversion | IA ]
2023
US fintech startup
Lead UX designer
[ Agency | B2B | Web | Conversion | IA ]
2022 - 2023
German greentech client
Lead product designer
[Scale-up | B2B | SaaS | Web | Design System ]
2022 - 2023
German greentech client
Lead product designer
[Scale-up | B2B | SaaS | Web | Design System ]
2022 - 2023
German greentech client
Lead product designer
[Scale-up | B2B | SaaS | Web | Design System ]
2022
San Francisco (US) edutech startup
Lead product designer
[ Agency | Scale-up | B2C | Web & Mobile | Product research & concept exploration ]
2022
San Francisco (US) edutech startup
Lead product designer
[ Agency | Scale-up | B2C | Web & Mobile | Product research & concept exploration ]
2022
San Francisco (US) edutech startup
Lead product designer
[ Agency | Scale-up | B2C | Web & Mobile | Product research & concept exploration ]
2020 - 2022
German smart infrastructure startup
Head of design & UX
[ Startup | B2B | SaaS | Web | Mobile app | Design system ]
2020 - 2022
German smart infrastructure startup
Head of design & UX
[ Startup | B2B | SaaS | Web | Mobile app | Design system ]
2020 - 2022
German smart infrastructure startup
Head of design & UX
[ Startup | B2B | SaaS | Web | Mobile app | Design system ]
2019 - 2020
German smart infrastructure startup
Lead product designer
[ Startup | B2B | SaaS | Web | Mobile app | Design system ]
2019 - 2020
German smart infrastructure startup
Lead product designer
[ Startup | B2B | SaaS | Web | Mobile app | Design system ]
2019 - 2020
German smart infrastructure startup
Lead product designer
[ Startup | B2B | SaaS | Web | Mobile app | Design system ]
2019
UK/US Co-living & real estate startup
Lead UX designer
[ Startup | B2C | On-site user research | Moderated user testing | Native mobile app ]
2019
UK/US Co-living & real estate startup
Lead UX designer
[ Startup | B2C | On-site user research | Moderated user testing | Native mobile app ]
2019
UK/US Co-living & real estate startup
Lead UX designer
[ Startup | B2C | On-site user research | Moderated user testing | Native mobile app ]
2018 - 2019
London (UK) startup
Senior product designer
[ Startup | B2B | Native mobile app ]
2018 - 2019
London (UK) startup
Senior product designer
[ Startup | B2B | Native mobile app ]
2018 - 2019
London (UK) startup
Senior product designer
[ Startup | B2B | Native mobile app ]
2016 - 2018
London (UK) SME
UI/UX designer
[ SME | B2B & B2C | SaaS | Native Mobile app | Responsive web ]
2016 - 2018
London (UK) SME
UI/UX designer
[ SME | B2B & B2C | SaaS | Native Mobile app | Responsive web ]
2016 - 2018
London (UK) SME
UI/UX designer
[ SME | B2B & B2C | SaaS | Native Mobile app | Responsive web ]
2010 - 2014
Freelance
Visual & graphic designer
[ Visual design | Graphic design | Photography ]
2010 - 2014
Freelance
Visual & graphic designer
[ Visual design | Graphic design | Photography ]
2010 - 2014
Freelance
Visual & graphic designer
[ Visual design | Graphic design | Photography ]
Contact
Do you want to see how design can drive business impact?
Looking for a leader who bridges design, engineering, and business to deliver real results? Let’s talk.